Traceability has become a way to reduce both compliance and reputational risk. When companies can show clear sourcing, safe chemistry, and measurable impact, they gain confidence in their supply chain and credibility with their customers.

Nature Coatings CEO breaks down all the reasons wood waste is the most attractive solution to replacing ugly carbon black.

Most of us would prefer to make a living without having to destroy the planet or make people sick in the process, but achieving those laudable goals often means putting business first.