Easily Measure Your Impact & Risk of Switching From Carbon Black to BioBlack
Sustainability is full of good intentions. Companies across industries announce ambitious goals, release glossy reports, and talk about building a better future. But without measurement, those commitments risk floating in the abstract, or worse – the dreaded greenwashing. So, how can we know if we are choosing the right solutions or if they are making a difference?
At Nature Coatings, we live by the adage that what gets measured gets improved. That’s why we’re so excited to announce the launch of the BioBlack Impact & Risk Calculator. Now our customers and partners have a simple, transparent way to measure the real-world impact of switching from carbon black to BioBlack, our renewable, non-toxic alternative.
The hidden costs of carbon black were largely invisible for decades. Beyond the carbon emissions embedded in its production, fossil-based carbon black brings with it a toxic legacy: carcinogenic PAHs, so-called “forever chemicals” like PFAS, and volatile organic compounds (VOCs) that pollute our air and water. They are the chemicals workers inhale on factory floors, contaminants that can migrate into our food, and substances consumers apply to their skin.
We developed the BioBlack Impact & Risk Calculator to work in seconds: you select your industry, product type, and annual carbon black usage. It then generates a quantitative picture: the carbon dioxide avoided by adopting BioBlack, the grams of PAHs, PFAS, and VOCs eliminated, and how those reductions translate into tangible improvements for human health.
It also translates those data points into why they matter for your specific industry. A cosmetics brand, for example, will see that carbon black carries a high risk of PAH exposure because those chemicals can be absorbed directly through the skin. A packaging company learns that PFAS pose special risks because they can migrate into food and personal products.
Seeing the numbers makes the story undeniable. Imagine a cosmetics company using ten thousand kilograms of carbon black each year. Our impact calculator shows that by switching to BioBlack, the company could avoid over twenty-five thousand kilograms of CO₂e annually. More importantly, they would eliminate hundreds of grams of PAHs and PFAS, chemicals measured in milligrams but felt in cancer diagnoses and long-term contamination.
Why does this matter? Because in boardrooms and R&D labs alike, decisions are driven by evidence. Procurement teams need hard numbers to justify material changes. Sustainability managers must back up claims with credible data. Brands that face growing regulatory scrutiny and consumer demand for transparency cannot afford vague gestures; they need precise, reliable, science-backed proof.
The BioBlack Impact & Risk Calculator distills peer-reviewed life cycle analysis and third-party laboratory testing into a form that is both rigorous and accessible. It allows customers and potential customers to see the future they could be building—one with lower emissions, safer products, and healthier supply chains—and to measure, in real time, the cost of doing nothing.
For us, the launch of this calculator is more than a technical milestone. It is part of a broader shift toward radical transparency in materials. Measuring impact is not the end of the journey, but it is where every serious journey begins. Give the calculator a try and see how your company measures up.